SAUL BASS: Embracing Ambiguity in Visual Storytelling



ABOUT
This zine dives into the work of graphic designer Saul Bass, specifically his use of ambiguity as a design technique. The layout is inspired by his signature style and usage of bold shapes, fragmented forms, and strong color pallets while organising his work and story in a clear, readable way. A big focus is his work in film title sequences and posters, and how his deliberately vague, non-literal approach created intrigue rather than showing the story’s narrative explicitly. It's a technique that defined mid-century design and is still just as relevant today.

DETAILS:

Font:
Anzeigen Grotesk &  Hitchcock

Paper: Epson Premium Presentation Paper Matte
Cargo®    Demonstration № 203 — 9329.2